Advocacy

The American Dairy Science Association provides leadership in scientific and technical support to sustain and grow the global dairy industry through generation, dissemination, and exchange of information and services.

This page provides links to ADSA policy documents, partner organizations and resources used to accomplish this mission, as well as examples of what has been accomplished.

Policy Contact:
Ken Olson Ph.D., PAS
Ph: 630-237-4961
Email: keolson@prodigy.net

Policy Goals and Priority Areas

To aid in accomplishing the ADSA Mission and demonstrate the organization's commitment to being the "Voice of Science" for the dairy industry, the ADSA Board has adopted the following Policy Goals and Priority Areas.

ADSA Policy Goal Statement

The American Dairy Science Association will:

  • Communicate the value of and need for innovative research in dairy production and dairy foods to the public and governmental and private research funders
  • Provide trained spokespersons to collaborate with industry partners in addressing public concerns relative to dairy production and dairy foods issues
  • Actively participate in the identification of research and education goals in dairy production and dairy foods

ADSA Policy Priority Areas

Letters and Statements

ADSA does not lobby Congress, but does work through various coalitions to provide information on the value of agricultural research and the need for ongoing support. The following are examples of activities to accomplish this objective:

ADSA recently joined 59 other scientific societies and science based organizations in a coalition letter to the Chairs and Ranking Members of the House and Senate appropriations committees supporting NIFA and ERS and asking for a thorough study of the impact of moving them before any action be taken. (Nov. 13, 2018)

ADSA joined 28 other scientific societies and science based organizations in a coalition letter to Majority Leader McConnell, Minority Leader Schumer, Chairman Roberts, and Ranking member Stabenow in support for the nomination of Dr. Scott Hutchins to become the next Undersecretary of Research, Education, and Economics (REE) of the United States Department of Agriculture (USDA). (Oct. 16. 2018)

ADSA joined 45 other science based organization in a coalition letter to leaders of the House and Senate Ag Appropriations committees urging them to communicate to USDA that any action related to any part of the planned reorganization of USDA ERS or NIFA should be delayed until a new Appropriations bill is passed. (Oct. 10, 2018)

ADSA joined 106 other organization in a letter to Congressional leadersto expressing serious concerns with the Administration’s proposal to move the National Institute of Food and Agriculture (NIFA) outside of the national capital region (NCR), and urged Congress to delay the proposed relocation until the questions and concerns raised by NIFA’s stakeholders can be fully addressed.(Sept, 6, 2018)

ADSA joined a coalition letter with 42 other organizations opposing the USDA’s proposed move of the USDA Economic Research Service (ERS) outside of the national Capitol area as well as the realignment of the agency out of the USDA’s Research, Education and Economics Mission Area. (Sept 5, 2018)

ADSA joined 124 other organization in a letter to Congressional leaders of the Farm Bill Conference Committee urging inclusion of enhanced funding of $200 million for the Foundation for Food and Agriculture Research (FFAR) in the final conference report. (Aug. 28, 2018)

ADSA joined 119 other organizations in an Animal Agriculture Stakeholders letter to Senate confrees urging Establishment of a permanent, fully funded National Animal Disease Preparedness and Response Program in the Farm Bill (Aug 15, 2018)

ADSA joined 156 other organizations in a Coalition letter to Chair and Ranking Members of the House and Senate Ag Committees urging efforts to complete an on-time farm bill in the Farm Bill. (Aug 13, 2018)

ADSA joined 115 other organizations in an Animal Agriculture Coalition (AAC) letter to the staffs of all 100 Senators as they continue work on the Senate Farm Bill. The letter outlined components that needed to be included in the Farm Bill to adequately address risks to animal health, livestock export markets, and our nation’s livestock and poultry producers. (May 14, 2018)

ADSA joined 114 other organizations from the food, agriculture, scientific, academic and veterinary communities in an Animal Ag Coalition letter, to all House offices in advance of the Ag Committee markup of the Farm Bill outlining recommendations for the bill. (April 18, 2018)

ADSA joined other organizations from the food, agriculture, scientific, academic and veterinary communities in support of NC-FAR testimony relative to the FY19 Appropriations for the REE Mission Area. (April 13, 2018)

ADSA joined other members of the Friends of Agricultural Statistics and Analysis coalition, in a letter to the Senate Appropriations Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies strongly supporting federal investment in the FY19 budget to advance agricultural statistics and research in the United States Department of Agriculture’s (USDA) Economic Research Service (ERS) and National Agricultural Statistics Service (NASS). (April 11, 2018)

ADSA joined other members of the Friends of Agricultural Statistics and Analysis coalition, in a letter to the House Appropriations Subcommittee on Agriculture Rural Development, FDA, & Related Agencies strongly supporting federal investment in the FY19 budget to advance agricultural statistics and research in the United States Department of Agriculture’s (USDA) Economic Research Service (ERS) and National Agricultural Statistics Service (NASS). (April 11, 2018)

ADSA joined other members of the Friends of Agricultural Statistics and Analysis coalition, in a letter to the Senate Appropriations Subcommittee on Agriculture Rural Development, FDA, & Related Agencies strongly supporting federal investment in the FY19 budget to advance agricultural statistics and research in the United States Department of Agriculture’s (USDA) Economic Research Service (ERS) and National Agricultural Statistics Service (NASS). (April 11, 2018)

ADSA joined 49 other organizations from the food, agriculture, scientific, academic and veterinary communities in coalition letters to the chair and reanking members of the House Ag Appropriations subconnittee supporting :increased funding for AFRI (March 23, 2018)

ADSA joined 49 other organizations from the food, agriculture, scientific, academic and veterinary communities in coalition letters to the chair and reanking members of the Senate Ag Appropriations subconnittee supporting :increased funding for AFRI (March 23, 2018)

ADSA joined over 50 other organizations who are part of the Friends of ARS in coalition letters to the Chairs and Ranking members of the House and Senate Ag Appropriations subcommittee, urging them to provide $1.35 billion in discretionary funding for ARS in fiscal year (FY) 2019 and reject the administration’s proposed funding cuts that would result in the elimination of 20 ARS facilities across the country. (March 16, 2018)

ADSA joined nearly 100 orther science and agriculture related organization in a coalition letter to the chair and ranking members of the House and Senate Ag Appropriation committee urging support for $10 million in appropriations for Section 1433 Continuing Animal Health and Disease, Food Security, and Stewardship Research, Education and Extension Programs in the fiscal year 2019 Agriculture Appropriations bill. (March 16, 2018)

ADSA joined 71 other organizations from the food, agriculture, scientific, academic, veterinary, and consumer communities in coalition letters to Speaker Ryan and Leader Pelosi (with cc to Reps. McCarthy, Scalise, and Hoyer) Senators McConnell and Schumer (with cc to Sens. Cornyn and Durbin) House Appropriations and Ag Appropriations Chairs and Ranking Members Senate Appropriations and Ag Appropriations Chairs and Ranking Members, urging them to substantially increase the discretionary budget cap for domestic programs and provide an allocation for the FY 2018 Agriculture Appropriations bill of 5 percent of the total domestic discretionary budget cap increase. A copy of the Senate Approps letter is here. (December 14, 2017)

ADSA joined 119 other organizations in a coalition letter to leaders in the House and Senate urging preservation of the Public Service Loan Forgiveness program for students (PSLF). (Nov 27, 2017)

ADSA joined more than 100 organizations and companies in a coalition letter to the House supporting the Foudation for Food and Agricultural Research (FFAR). (Oct. 12, 2017)

ADSA joined 72 other University and Agricultural organizations in a coalition letter to the chair and ranking member of the House Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Subcommittee of the Committee on Appropriations. The letter strongly supports federal investment in food and agricultural research, extension and education in the U.S. Department of Agriculture’s (USDA) Research, Education, and Economics (REE) budget for fiscal year 2018 (FY18). (June 21, 2017)

ADSA joined 72 other University and Agricultural organizations in a coalition letter to the chair and ranking member of the Senate Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies of the Committee on Appropriations. The letter strongly supports federal investment in food and agricultural research, extension and education in the U.S. Department of Agriculture’s (USDA) Research, Education, and Economics (REE) budget for fiscal year 2018 (FY18). (June 21, 2017)

ADSA and FASS joined nearly 150 other science based organizations from a wide range of disciplines in a multi-organization letter to leaders of the House and Senate urging them to reject the proposed cuts to funding for science included in the President’s FY 2018 budget. (May 24, 2017)

ADSA® joined 67 other state and national organization in requesting 2018 Farm Bill funding for Sec. 1433, Continuing Animal Health and Disease Programs. (May 4, 2017)

ADSA® and FASS joined other animal ag groups in a letter to House and Senate leaders proposing the creation of a new Animal Pest and Disease Disaster Prevention and Response Program in the 2018 Farm Bill. (April 18, 2017)

ADSA joined 285 other U.S. business, science and engineering, medical and health, and higher education organizations, in a letter coordinated by AAAS, urging members of Congress to swiftly complete the FY 2017 appropriations process with robust investments in scientific research.(April 6, 2017)

ADSA joined with 31 other science and animal producer organizations in strong support for an additional $35 million for the U.S. Department of Agriculture (USDA) for research, monitoring and surveillance under the Combating Antibiotic-Resistant Bacteria (CARB) strategy. (April 5, 2017)

ADSA joined with 41 other members of the “Friends of ARS” in calling for FY 2018 funding of no less than $1.286 billion for salaries and expenses and $99.6 million for buildings and facilities for ARS (April 4, 2017)

ADSA joined with 50 other members of the Animal Agriculture Coalition (AAC) in calling for support of the fiscal year (FY) 2018 Agriculture, Rural Development, Food and Drug Administration budget. Included in the letter is a call for $420 million, a $70 million increase over fiscal 2016, for the Agriculture and Food Research Initiative (AFRI) and $10 million, a $6 million increase, for Section 1433, Continuing Animal Health and Disease, Food Security, and Stewardship Research, Education and Extension Programs. $420 million, a $70 million increase over fiscal 2016, for the Agriculture and Food Research Initiative (AFRI). (April 4, 2017)

ADSA joined with over 500 other agriculture and foods related organizations in urging no additional cuts to policies within the jurisdiction of the Senate Committee on Agriculture, Nutrition and Forestry or the House Committee on Agriculture. (February 21, 2017)

ADSA and FASS joined with 24 other science based and producer organizations in support of USDA-REE-ERS and NASS FY17 Funding in a letter to leaders of the House and Senate Appropriations Subcommittees on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies (November 10, 2016)

ADSA and FASS joined with other members of the Friends of Agricultural Statistics and Analysis, in a letter to leaders of the House Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies strongly support federal investment to advance agricultural statistics and research in the United States Department of Agriculture’s (USDA). (March 11, 2016)

ADSA and FASS joined with other members of the Friends of Agricultural Statistics and Analysis, in a letter to leaders of the Senate Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies strongly support federal investment to advance agricultural statistics and research in the United States Department of Agriculture’s (USDA). (March 11, 2016)

ADSA and FASS joined with about 90 other science based and producer organizations in support of funding for Section 1433 competative grants in a letter to leaders of the House and Senate Appropriations Subcommittees on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies (March 10, 2016)

ADSA and FASS joined with 30 other science based organizations in support of funding for the Department of Agriculture for research, monitoring and surveillance under the Combating Antibiotic-Resistant Bacteria (CARB) strategy in a letter to leaders of the House Committee on Appropriations. (March 3, 2016)

ADSA and FASS joined with 30 other science based organizations in support of funding for the Department of Agriculture for research, monitoring and surveillance under the Combating Antibiotic- Resistant Bacteria (CARB) strategy in a letter to leaders of the Senate Committee on Appropriations. (March 3, 2016)

ADSA and FASS joined other members of the Friends of the Agricultural Research Service Coalition (FARS) in a letter to leaders of the House Committee on Appropriation and the Subcommittee on Agriculture, Rural Development, Food and Drug Administration and Related Agencies in support of increased funding for the USDA’s Agricultural Research Service (ARS) for the fiscal year 2017 Agriculture, Rural Development, Food and Drug Administration budget. (February 26, 2016)

ADSA and FASS joined other members of Friends of the Agricultural Research Service Coalition (FARS) in a letter to leaders of the Senate Appropriation Committees and the Subcommittee on Agriculture Rural Development, Food and Drug Administration and Related Agencies in support increased funding for the USDA’s Agricultural Research Service (ARS) for the fiscal year 2017 Agriculture, Rural Development, Food and Drug Administration budget. (February 26, 2016)

ADSA and FASS joined other members of the AFRI Coalition in sending a letter to leaders of the House Agriculture Appropriations Subcommittee in support of funding for the Agriculture and Food Research Initiative (AFRI) program. (February 23, 2016)

ADSA and FASS joined other members of the Animal Agriculture Coalition in a letter to leaders of the House Appropriation Committee and the Agriculture Appropriations Subcommittees in support of priorities for the fiscal year 2017 Agriculture, Rural Development, Food and Drug Administration budget. (February 22, 2016)

ADSA and FASS joined other members of the Animal Agriculture Coalition in a letter to leaders of the Senate Appropriation Committees and the Agriculture Appropriations Subcommittees in support of priorities for the fiscal year 2017 Agriculture, Rural Development, Food and Drug Administration budget. (February 22, 2016)

ADSA joined other members of the Friends of Agricultural Statistics and Analysis, in a coalition letter to leadership of the House Agriculture Subcommittee on Biotechnology, Horticulture and Research supporting continued and unfettered collection of personal financial information for use in analysis by responsible statistical agencies of the U.S. Department of Agriculture. (December 9, 2015)

ADSA joined 25 other members of the Friends of Agricultural Statistics and Analysis, in a coalition letter to members of the US House strongly supporting funding for the USDA ERS and NASS (November 9, 2015)

ADSA joined 25 other members of the Friends of Agricultural Statistics and Analysis, in a coalition letter to members of the US Senate strongly supporting funding for the USDA ERS and NASS (November 9, 2015)

ADSA joined ASAS, PSA, FASS Inc and NAAAS in expressing strong support to USDA NIFA for the Dual Purpose with Dual Benefit: Research in Biomedicine and Agriculture Using Agriculturally Important Domestic Species (R01) program. (October 12, 2015)

ADSA joined 19 other Animal Ag Coalition members in support of the use of USDA approved emergency depopulation methods in response to extraordinary disease outbreaks. (September 18, 2015)

ADSA and Elsevier joined 68 other signatories on a coalition letter that support publishers’ concerns that pending FASTR legislation could undermine substantial progress already made by federal agencies in response to the OSTP memorandum by limiting the ability of federal agencies to adjust their plans in response to the impact of their policies on scholarly communication. (September 18, 2015)

ADSA joined to the Associated Press relative to their Stylebook direction encouraging the use of the term “animal welfare activist” in place of “animal rights activist.” (July 29, 2015)

ADSA joined 24 other Stakeholders in a letter to all Ag. staff in the House and Senate Re: USDA Statistical Agency Funding in FY16 House Appropriations Bill (June 29, 2015)

ADSA Joins 252 Groups and Business Leaders Across the Country in Call to Action for American “Innovation Imperative” (June 23, 2015)

ADSA joined 22 other "Friends of Agriculture Statistics and Analysis" in a letter to the House Agricultural Appropriations Subcommittee supporting the statistical agencies and data resources within the United States Department of Agriculture (USDA).(June 18, 2015)

ADSA joined 88 other state and national organizations in signing a coalition letter of support for appropriations for Section 1433 Continuing Animal Health and Disease, Food Security, and Stewardship Research, Education and Extension Programs in the fiscal year 2016 Agriculture Appropriations bill. (March 18, 2015)

FASS has sent a letter to Secretary of Agriculture Vilsack relative to concerns over animal care at the US MARC. This release highlights major points in the letter (February 23, 2015)

ADSA joined over 150 other organization in signing a coalition statement of support for the Veterinary Medicine Loan Repayment Program Enhancement Act, S. 440. (Feb 16, 2015)

ADSA joined other members of the Animal Agriculture Coalition (AAC) in expressing support to the Senate Appropriation Committee for the Southeast Poultry Research Laboratory (SEPRL) and its continued synergy in poultry research and development. (Sept 30, 2014)

ADSA joined other members of the.Animal Agriculture Coalition (AAC) in expressing support to the House Appropriation Committee for the Southeast Poultry Research Laboratory (SEPRL) and its continued synergy in poultry research and development. (Sept 30, 2014)

ADSA joined with 66 other University and science based organizations in expressing their sincere appreciation and thanks to the U.S. Department of Agriculture (USDA) for their expeditious leadership actions to create the Foundation for Food and Agricultural Research (FFAR) and appoint the 15-member, founding Board of Directors (Sept 5, 2014)

ADSA was among 70 U.S. science and engineering communities expressing concerns about current and proposed restrictions on the ability of federal and contractor scientists and engineers to participate in scientific and technical conferences. (July 29, 2014)

ADSA joined 31 other agriculture and science based organizations in a letter to leaders in the U.S. House of Representatives thanking them for their work in passing the FY 2015 Ag Appropriations bill. (June 11, 2014)

Testimony of the Federation of Animal Science Societies (FASS) for the Senate Appropriations Committee Hearing: Driving Innovation through Federal Investments (April 29, 2014)

ADSA joined with 87 other science and agricultural organizations in urging support for Section 1433 Continuing Animal Health and Disease, Food Security, and Stewardship Research, Education and Extension Programs in the fiscal year 2015 Agriculture Appropriations bill. This will support a new competitive research grants mechanism to address critical priorities in food security, one health and stewardship. (March 28, 2014)

ADSA joined nearly 100 other producer and science based organizations in urging support for the inclusion of the National Animal Health Laboratory Network (NAHLN) in the Fiscal Year 2015 Agriculture Appropriations Bill. (March 1, 2014)

ADSA joined 62 other organizations in saying to members of Congress "THANK YOU! For Including the Foundation for Food and Agriculture Research (FFAR) Authorization and $200 Million in Mandatory Funding in the Agricultural Act of 2014". (Feb. 14, 2014)

ADSA joined 39 other agriculture and science organizations in a letter to staff contacts for each Farm Bill conferee urging inclusion of a Foundation for Food and Agriculture Research (FFAR) in the final Farm Bill Conference Report. (Nov. 4, 2013)

ADSA joined 270 other agriculture and science organizations in a letter sent to House and Senate Ag Committee Members and Leadership urging them to move forward on a unified farm bill that continues the “marriage” between the nutrition and farm communities and preserves a five-year authorization for all programs. (October 28, 2013)

ADSA joined 46 other animal and commodity organizations in signing a letter to the House and Senate Chairman and Ranking Members of Agriculture Committees asking for their support to include the Farm Animal Agriculture Integrated Research Initiative (FAAIR) in the final version of the 2013 Farm Bill. (August 2, 2013)

ADSA was among 532 organizations sending a letter to Speaker Boehner, urging him to bring a five year Farm Bill back to the floor of the U.S. House for prompt action. (July 2, 2013)

ADSA joined with 110 other industry and science based organization in support of amending the Controlled Substances Act to allow veterinarians to transport and dispense controlled substances in the field. This is critical to assure that veterinarians have the tools needed in addressing an animal emergency. (April 15, 2013)

ADSA joined 30 other industry and science organizations in the Animal Agriculture Coalition in a letter to congress relative to FY14 Agriculture Appropriations recommendations. They include strong support for research funding.

ADSA joined 36 other scientific and industry groups in a "Friends of ARS" letter to Members of the House Committee on Appropriations, Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies, supporting funding for future ARS research efforts.

ADSA joined with approximately 150 other organizations in offering support for the Veterinary Medicine Loan Repayment Program Enhancement Act of 2013.

ADSA joined 35 other scientific and industry organizations in urging Congress to pass a five-year farm bill. It includes a strong emphasis on funding for Agricultural Research.

ADSA and many ag groups say Thank you to Dodge for their Super Bowl ad

ADSA joined with other science based organizations and industry group in supporting the reauthorization of the Animal Drug User Fee Act (ADUFA). ADUFA is a statute that authorizes the FDA to collect fees from animal health companies to enable the Center for Veterinary Medicine (CVM) to meet performance standards.

ADSA was one of 28 scientific and agricultural organizations signing a Coalition Letter supporting GE Salmon that was directed to FDA. The letter highlights the role of agricultural innovation & technology and science-based regulation in achieving the administration’s domestic and international food security objectives. Specifically, the letter focuses on a salmon application that has been pending for quite some time, acknowledging the value of animal biotechnology within the food security context and asking the FDA not to extend its current 60-day public comment period for salmon. You can view the letter here.

ADSA© joined the Federation of Animal Science Societies and over 20 other agriculture and science related organizations in sending this letter to President Obama and leaders of the House of Representatives and Senate urging an agreement to avoid the “fiscal cliff” and across the board spending cuts.

ADSA, FASS and other scientific societies urge USDA to provide the flexibility and resources needed to allow government employees to attend scientific and technical conferences.

ADSA and other agriculture and science organizations thank President Obama for elevating the issues of food security and nutrition at the May 2012 G8 meetings in Chicago.

ADSA joins with 71 other organizations urging the House Agriculture Committee to join the Senate and include a "Foundation For Agriculture Research" in the Farm Bill.

The Animal Agriculture Coalition's budget book outlining fiscal year 2013 recommendations for APHIS, ARS, NIFA, FSIS, as well as the FDA that was delivered to the House and Senate Appropriations Committee staff.

Coalition letter, including 900 organizations and individuals, sent to the leadership and members of the Senate and House Agriculture Appropriations Subcommittees supporting FY13 funding for REE. (March 2012)

AFRI Coalition Letter to Congress supporting the President’s FY 2013 budget proposal

AFRI Coalition Letter to the Agricultural Appropriations Conference Committee (November 4, 2011)

Coalition letter to the Joint Select in support of research funding for food and agriculture. (October 19, 2011)

AFRI Coalition letter to Congress on FY12 Funding for Ag Research

NCFAR Letter supporting ARS and NIFA Funding in FY12 Budget (May 13, 2011)

AFRI Coaltion letter to House and Senate supporting AFRI Funding in FY11 Budget (March 8, 2011)

NCFAR Letter supporting funding for REE in FY11 Continuing Resolution (March 8, 2011)

Coalition support for Vet Medicine Loan Repayment Program (March 2011)

Commodity Group to House and Senate supporting FY11 funding for USDA (December 6, 2010)

AFRI Thank You to Senate sub-committee chairs for support of reseach funding (September 23, 2010)

Coalition letter to Senate supporting increased funding for research (July 14, 2010)

Coalition letter to House supporting increased funding for research (May 3, 2010)

Science Policy Presentations and Interviews

"Three Open Minutes with Sonny Ramaswamy"
Reprinted with permission from Progressive Dairyma
Issue 14, September 21, 2012

Interview with Dr. Sonny Ramaswamy
Director of USDA's National Institute for Food and Agriculture
July 2012

Sonny Ranaswamy

Spokesperson Program

The ADSA is the leading professional society for dairy scientists and reporting research findings related to dairy foods and production. As scientists we have an important role to play in ensuring that consumers, policy makers and producers all have accurate information available to make decisions. Our outreach focus is on the six policy priority areas, but we seek to address any related information needs as they are identified. The ADSA Spokesperson program was established to help accomplish this objective by expanding public awareness of the organization and increasing our visibility as the source of science based information relative to dairy issues. We work with partners to provide interested members with training and tools that will help them work more effectively with the media and the public. Basic information on the spokesperson program and related resources are included below. For additional detail contact:

Ken Olson Ph.D., PAS
ADSA Policy Coordinator
Ph: 630-237-4961
E-mail: keolson@prodigy.net

Social Media and Crisis Response: A Strategy for the Dairy Industry

ADSA is pleased to partner with Dairy Management Incorporated (DMI) to offer members access to media training opportunities to enhance your professional development and expand our Spokesperson program.

Volunteer Spokesperson Description

ADSA Third‐Party Issues Spokesperson

The American Dairy Science Association (ADSA) seeks to be a resource of science‐based dairy production and product information for consumer and trade media, industry partners, producers and legislators/regulators. As part of this effort, ADSA is establishing a cadre of volunteer spokespeople in key policy issue areas including:

  1. Human nutrition and health (related to dairy foods consumption)
  2. Animal health and welfare
  3. Safety of raw and processed dairy foods
  4. Dairy farms, processing plants and the environment
  5. Biotechnology and its use in the dairy industry
  6. Sustainable best practices in the dairy industry

Ideally ADSA spokespeople will have the following characteristics and capabilities:

Credentials and affiliations:

  • Strong scientific background and credentials in one of the policy issue areas, including a significant record of peer reviewed publications in relevant subject matter areas
  • Maintains a network of peers with acknowledged expertise in additional aspects of the policy issue area, who may be called on, if needed, to assist in addressing the issue
  • Be associated with a nationally recognized institution such as a research or land‐grant university
  • Funding neutrality as regards research/product development in the policy issue area (e.g., is not being funded by a company involved in the issue area)

Communications skills/needs:

  • The ability to convey scientific knowledge concisely and in a way the public will understand
  • Comfortable with, and able to, put his/her name to statements, letters and other messaging materials that have been approved for public dissemination
  • Good on‐camera presentation 

Availability:

  • Accessible through e-mail and cell‐phone
  • Accessible for periodic media training and working sessions with ADSA
  • Accessible on short notice to speak with media or to collaborate on letters to the editor or other materials
  • Availability to travel periodically for a media interview, if needed.

Collaboration with industry:

  • Sensitive to the need to coordinate public discourse on the issues with ADSA (for example: Not talking with media or accepting public speaking engagements on the specific issue without alerting and coordinating with ADSA.)
  • Sensitive to the need for confidentiality about internal discussions on the issue topic area.
  • Strong network of industry contacts and awareness of industry initiatives and activities in the policy issue area.

An initial commitment of one year is expected, but this may be extended by mutual agreement.

Coalition and Strategic Partners

ADSA works through coalitions and with strategic partners to advance our policy goals. In addition to FASS, the following are key partners in this effort.

AFRI Coalition

The AFRI Coalition is a coalition of scientific societies and science advocacy organizations who support full appropriation of the Agriculture and Food Research Initiative (AFRI) competitive grants program at $700 million per year.

Animal Agriculture Coalition

The Animal Agriculture Coalition (AAC) represents the major national livestock and poultry producer and allied industry organizations in the U.S. It is our mission to represent the best interests of all animal agriculture.

CAST

CAST is a nonprofit 501 (c)(3) organization composed of scientific societies and many individual, student, company, nonprofit, and associate society members. CAST's Board is composed of representatives of the scientific societies, commercial companies, and nonprofit or trade organizations, and an executive committee. The primary work of CAST is the publication of task force reports, commentary papers, special publications, and issue papers written by scientists from many disciplines.

CoFARM

The Coalition on Funding Agricultural Research Missions (CoFARM) is a broadly based coalition united by a commitment to advance and sustain investment in our nation's fundamental and applied agricultural research. CoFARM was formed in 1990 because the benefits of food and agricultural research were undervalued. Since then, public investment in agricultural research has become stagnant and may be inadequate to meet the challenges of the next century.

National C-FAR

National C-FAR is a nonprofit, nonpartisan, consensus-based and customer-led coalition that brings food, agriculture, nutrition, conservation and natural resource stakeholders together with the food and agriculture research community, serving as a forum and a unified voice in support of sustaining and increasing public investment at the national level in food and agricultural research, extension and education

Dairy Management Inc. (DMI)

Dairy Management Inc.™ (DMI) is the domestic and international planning and management organization that builds demand for dairy products on behalf of America’s nearly 56,000 dairy producers.

Working with the Media

The following resources provide information that will help you be better prepared to work with the media relative to issues facing the industry or your work.

Presented on Wednesday, August 22, 2012 3:08 PM New York Time
1 hour 27 minutes - This recording no longer available

"The Quotable You: More Successful Interviews Through Better Messaging"
The slideset used in the August 22, 2012 webinar by the same name.


Presented on May 17, 2012
"Media 101: How to Become a Go-to Source, Conduct Effective Interviews, and Get Your Point Across."
The slide set used in the webinar by the same name.


Recorded August 11, 2011 - This recording no longer available

"ADSA Setting the Record Straight - Effective Methods for Responding to Misinformation in Traditional and Social Media"
The slide set used in the webinar by the same name.

"Responding to Misinformation in the Media"
Guidelines and Checklists


Recorded on November 18, 2010
Provides a basic introduction to working with the media presented for ADSA by Dairy Management Inc. and Weber Shandwick. Topics include

  • Tips for effective media interviews
  • Message development
  • Existing dairy resources

"ADSA: Navigating the Media Landscape"
The slide set used in the webinar by the same name.